The new BMW Brand Design.

You’ll design the PAGE Birthday Campaign

At the Design Camp by BECC Agency × PAGE on April 20 in Munich, 20 creatives will develop a PAGE Birthday Campaign—the best one will be rolled out across all channels starting this summer. Apply here by April 11! 

On May 6, all four campaigns will be presented to an audience and voted on at the mcbw event at ISARWINKEL. The winning campaign will have the chance to be used across all PAGE channels starting this summer.

Find all the details about the application process and schedule here!

Emboldening the brand.

For Vodafone’s presence at the OMR Festival, BECC created an immersive brand experience that brought the brand idea of “Go” to life. The guiding concept, “Go Red!”, shaped every aspect of the activation – from the two-storey exhibition stand and key visual to headlines, communication materials and dedicated presentation areas for both consumer and business topics. From concept development, planning and project management through to delivery, on-site support and sustainable post-event follow-up, BECC created a distinctive brand environment that presented Vodafone with clarity, impact and unmistakable presence.

Shaping work.

Created for Munich Re, this exhibition explores how work, workplaces and professional skills have evolved – from historical working environments to today’s New Work concepts. BECC developed the exhibition concept, structured the content into accessible layers of information and transformed the source material into a clear and engaging narrative. Bringing together exhibition architecture, graphic design, copywriting, exhibits, a podcast, film and a VR tour, the exhibition creates an immersive environment that informs and engages employees while making the future of work tangible. BECC also oversaw project coordination and exhibition build management through to on-site delivery.

What if online could also be offline?

Making high-quality craftsmanship visible.

Maguli stands for bespoke solutions, trusted craftsmanship and uncompromising precision – values that BECC brought to life through a refined new brand identity. A minimalist logo, a calm visual language and carefully crafted design, copywriting and photography come together to create a contemporary, understated brand presence that retains a strong sense of warmth and authenticity. The website places craftsmanship, materials and real project outcomes at its heart, showcasing everything from bespoke interiors and furniture to precision-built installations and behind-the-scenes insights into the workshop. The result is a brand that clearly demonstrates that individuality and exceptional craftsmanship are not simply promises at Maguli – they are the standard.

Show your colours.

HUG on Tour.

The HUG on Tour events in Munich and Berlin brought the HR community together through a cohesive and engaging brand experience. BECC was responsible for the planning and delivery of both events – from venue research and evaluation to the graphic event concept and the spatial design of the event environments. The team also managed supplier coordination, media design, copywriting and on-site event support. The result was two events that seamlessly combined networking, meaningful content and a compelling brand experience.

Škoda IAA 2019.

More than a place.

Inclusive design.

Your project is our business.

Destination: Future.

BMW Motorrad is gaining momentum.

A fresh-faced Freundin.

Future-proofed.

A market leader shapes the future.

The whole is more than the sum of its parts.

The Brand companion.

The BMW Group Brand Companion brings brand-oriented and customer-centric behaviour to life in an interactive format. BECC developed the concept, content structure, screen design and editorial framework for a progressive web app that combines gamification, rich media and compact learning modules into a contemporary learning experience. The BMW brand chapter is reinterpreted as a virtual space, making brand identity tangible in a digital environment. The project was honoured with the Red Dot Award for Brands & Communication Design in 2021 and 2022.

An exhibition for fans young and old.