Made in Germany is no longer enough
The Chinese market is developing more and more from a pure sales market into a real competitor for European and German brands. Relying on the quality factor alone is therefore no longer enough. Leif Geuder reports in Markenartikel magazine on the aspects that are crucial for brand management abroad, and in particular on the Chinese market.
Markenartikel, issue 1-2/2015, p. 24-26