01.06.2017

SHAPING THE FUTURE OF BRANDS

We believe that the future belongs to young, fresh ideas. That the startups of today understand the importance of their brand tomorrow. When we work with newly-minted brands, we see the opportunity to shape the future of brands.

 

This year, we participated in the Munich Startup Weekend. We looked for an exciting new idea that had fantastic brand potential.

 

We came out of the weekend with a new client: CellCountAI, who have an innovative new approach to microscopic analysis that combines machine learning, AI, and cell biology. We’re excited to work with them to develop a visionary brand identity, brand strategy and corporate design.

 

SHAPING THE FUTURE OF BRANDS

24.05.2017

BRINGING EMOTION TO LIFE

We believe that brands need to communicate through all five senses. That memorable, unique and immersive experiences are an essential part of living your brand.

 

Companies like Emotion Media Factory (EMF) have found an opportunity for growth within this trend, gaining recognition worldwide for their high-end, artistic multimedia entertainment systems that spark the emotions of audiences around the world.

 

Working with EMF to reshape their brand strategy, brand positioning and corporate design allows us to dive deeper into what engages an audience, what makes a brand experience meaningful. We’re looking forward to shaping a laser-bright future for us both through our newly established partnership. http://www.emfactory.de/

 

 

BRINGING EMOTION TO LIFE

17.05.2017

THE BRAND LEADERS OF TOMORROW

 

A few decades ago, brands were born out of instinct, initiative and vision. Today, business schools offer passionate and curious students an opportunity to academically learn the world of brands.

 

We know that the students studying branding today will be the brand leaders of tomorrow. However, the brand landscape is changing and adapting constantly: to understand what makes a brand great cannot purely be learned from a text book.

 

We see our work with one of the leading business schools worldwide, the University of St Gallen (HSG), as an opportunity to share our point of view with students, and give them a taste of the reality of brands. Our partnership includes guest lectures, strategic consultation and design services. The new website we designed for the university’s Institute for Customer Insight is now live, and can be found here: http://ici.unisg.ch/de/

THE BRAND LEADERS OF TOMORROW

22.06.2016

Photo shooting of the MINI Vision Next 100

Here at becc agency, we were entrusted with creating the accompanying photography for the MINI Vision Next 100 concept car, as part of the BMW Group 100 Years World Tour. The scene surrounding the MINI needed to match the sophistication and modernity of the vision itself – a revolutionary sharing concept made possible through superior digital technology, that allows every MINI to adapt to each driver’s personal profile, in both external appearance (such as bright and colourful projections on the exterior or a greeting upon arrival) and driving preferences. A modular approach in our 3D studio enabled us to bring these features of the MINI to life in our photography – with patterns and elements from the car’s design integrated into the imagery.

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MINI Vision Next 100

12.05.2016

WELCOME BECC MINI

Brands are not only one of our main tasks – brands are our passion. When it comes to “Corporate Identity” we start where others leave off. With our holistic approach and our vast experience we were able to win over one of the most exciting automobile brands: from now on the becc agency will support MINI with its CI implementation and bring the brand values to life worldwide. 

BECC MINI

22.06.2015

BEST FOR PLANNING STUDY: PRINT IS (STILL) NOT DEAD

Print is dead – long live print! The following is still true especially among wealthy, premium target groups: people still feel that ads are best discovered by browsing through a magazine – not while surfing the net or listening to various radio stations. Logical, but not without unimportant consequences for media planners: advertising content and formats must be placed in a manner that is best suited for the media and the respective target group in order to generate maximum impact: http://www.horizont.net/medien/nachrichten/Best-for-Planning-Premium-Konsumenten-stehen-auf-Print-134659

10.06.2015

ISPOT.TV - THE BLOCKBUSTERS DURING THE BLOCKBUSTERS

ISPOT.TV is both a search engine and an analysis tool for international TV commercials. Entering a company name not only finds the company’s TV commercials, but also information about the reach, number of broadcasts and agency responsible. A weekly top 10 list of the “most digitally engaging ads” also provides a summary of the most successful commercials at the moment. A useful tool that provides a clear and detailed insight into the industry trends and serves agencies both as a source of inspiration and a research tool: http://www.ispot.tv/ 

11.05.2015

SITE ANALYZER - PAGING THROUGH YOUR PAGE

Website Analysing – free, fast and easy! The site-analyzer is a freeware tool for real-time analysis of Internet sites with regards to usability and search engine fairness. Simply enter the desired URL – and in seconds you will have your analysis. The analysis covers areas such as texts and images from the site and provides improvement tips regarding deficits.

29.04.2015

FAVOURITE GERMAN BRANDS 2014

Germans are "brand patriots". In this country, six local brands made the top ten list of favourite brands in 2014. The way that the Germans differentiate their "brand preferences" – depending on gender, age, income, among other things – was revealed in a study in interesting subgroup analyses carried out by the forsa opinion research institute.

Link: http://www.lieblings-marken.de/d/Lieblingsmarken_der_Deutschen_2014.pdf

23.02.2015

BRAND FINANCE GLOBAL 500: LEGO IS THE STRONGEST BRAND THE WORLD OVER.

A brand's value can be easily expressed in figures. But is a high-value brand a strong brand? Does high turnover go hand in hand with greater brand trust and appeal?

 

The answer can be found in the Brand Finance Global 500 ranking, which features the 500 most valuable brands in the world. The study not only measures brand value in purely financial terms, but also includes the Brand Strength Index (BSI). This index indicates brand strength, which is gauged partially through the goodwill accumulated with customers and staff. It shows: Trust and appeal are sometimes worth more than a brand's "actual" value.

 

The strongest brand on the international stage – thanks in part to its successful corporate communication – is currently LEGO, which ousted last year's front-runner, Ferrari. The German market is dominated by car manufacturers, with BMW leading the way as the most valuable brand. 

 

The whole study can be found here:

http://www.brandfinance.com/images/upload/brand_finance_global_500_2015.pdf

18.02.2015

BMW Motorrad Showroom

“Make Life a Ride”: The showroom we have designed in the heart of South Africa’s capital makes the new positioning of BMW Motorrad into a tangible experience. Not only are models moving in here, but also the all-round biker lifestyle

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BMW Motorrad Kapstadt

17.02.2015

SOCIAL MEDIA PLANNER – WHAT NETWORKERS NEED

Social media content: Yes, please! But put it on the network that'll bring in the hits. www.socialmediaplanner.de is there to help you in your quest. Here users can find the platform that suits them in just a few clicks, from over 330 online networks clearly sorted by topic, target audience and age range.

16.02.2015

BMW Brand Essentials

Creating consciousness for the brand and its character: That’s what “BMW Brand Communication Essentials” do.

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BMW Brand Communication Essentials

02.09.2014

WHAT CUSTOMERS REALLY WANT.

They're on TV, on your mobile, in your home or out and about. They are many. They are every day and everywhere: brands. But which is the best? Price alone stopped convincing consumers long ago. It is an intangible value that really gains customers for a brand these days. And that value is good service. The latest Reader's Digest study also comes to this conclusion. It confirms once again that companies should not rely solely on the quality of their products in future, but should also train their staff in customer-oriented and brand-typical behaviour.

 

You can find the complete study under “Reader's Digest European Trusted Brands 2014” at www.rdtrustedbrands.com.

03.07.2014

ŠKODA ONCE AGAIN PUTS TRUST IN BECC.

Unforgettable brand identity. That is the joint goal – of recent years and for the next two: ŠKODA and becc are extending their collaboration. In 2015 and 2016, becc will be showcasing the brand at major international motor shows around the globe. They will also be responsible for the entire process – from concept development, booth design and architecture through technical communications to audience engagement in and around the events.

11.06.2014

WORLD CHAMPIONSHIP IN BRAZIL.

World championship means big events and even bigger emotions. The drably designed fixture lists, however, are one area that leaves a lot to be desired. becc has the answer this year with a fixture list designed in-house that you can download HERE. For an all-round wonderful world championship. 

14.04.2014

BMW.

A place of total fascination is now open: the BMW Brand Store in Brussels inspires with a completely new architectural concept, interactive exhibits and allows visitors to immerse themselves in the world of BMW with all their senses.

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13.04.2014

VOICE ADVERTS – YOUR PC IS TALKING TO YOU.

Instead of a manual "click", how about saying "Yes" or "No" out loud? While Siri and Google have been talking to their users for some time now, the first "voice adverts" are now appearing on the Internet. Adverts that work through voice recognition could soon become an everyday occurrence.

10.04.2014

BMW.

BMW up close: this idea becomes reality in the City Sales Outlet Rome. In the heart of the city, customers can get to grips with the brand, experience BMW models live or, if they are interested in buying, seek advice directly from a sales adviser. 

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26.03.2014

ŠKODA.

ŠKODA is chock full of new ideas, approachable and knows how to have fun: visitors to the Geneva Motor Show 2014 got to experience this first hand, where the brand provoked dialogue with so many communicative activities.

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19.02.2014

AUTOMOBIL FREIBURG – WHERE CAR ENTHUSIASTS MEET.

A must for all petrol heads: AUTOMOBIL 2014 is taking place from 21 to 23 February at Messe Freiburg. A classic car show and a motor sports area will be among this year's features.

19.02.2014

INFOTYPE – FOR THOSE WHO LIKE LETTERS.

An app for anyone dealing with texts every day: InfoType is an encyclopedia on the subject of typography, clarifies spelling issues and even provides a quiz to test your knowledge. Useful, entertaining and free.

19.02.2014

GLOBAL BRAND SIMPLICITY INDEX – KEEP IT CLEAR.

Are brands that pursue a clear objective more successful? Do brands become more desirable through a simple message? The answer: yes. The results, facts and figures are demonstrated in a current study in the Global Brand Simplicity Index.

08.11.2013

KÄFER.

The EssZimmer aims for the stars: the Käfer restaurant located in the BMW Welt stands for exquisite food in an elegant ambience. Now the cuisine is crowned with a Michelin Star for its refined culinary creations.

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BMW

07.11.2013

BMW GROUP.

Victory for aesthetics and style: the BMW Welt wins the Location Award 2013 for best venue in the “Designlocation” category. Currently awarded is the unforgettable experience combined with the exciting exhibition concept and fascinating architecture.

21.10.2013

BECC – GERMAN DESIGN AWARD.

ŠKODA and becc are to be honoured once again: the trade fair appearance of the ŠKODA brand at the 2011 Frankfurt Motor Show is to receive the 2014 Special Mention Award in the category “Architecture and Interior Design”.

 

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SKODA IAA 2013

21.10.2013

BECC – GERMAN DESIGN AWARD.

BMW i and becc impressed the jury of the 2014 German Design Award: customer and agency have received the Special Mention Award in the “Communication Tools” category for the development of Brand Identity and Brand Design.

 

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10.09.2013

ŠKODA.

The ŠKODA brand is presented at this year’s Frankfurt Motor Show in particularly sporty and creative style. Highlights such as the Greenbox and a discovery tour including a gift gallery make a visit to ŠKODA an unforgettable experience for young and old alike.

10.09.2013

BECC CI-RELAUNCH – BEING PASSIONATE.

becc not only offers outstanding expertise in creating distinctive company appearances, it is also highly passionate about its work. The agency demonstrates this to its customers on a day-to-day basis – and now it does so once again with its very own project: the relaunch of its own Corporate Identity.

becc CI Relaunch

01.09.2013

BECC AWARDS – FEELING HONORED.

Unfailing enthusiasm and tireless efforts have been rewarded: once again this year the becc agency received several awards. It is pleased to report current success with the following prizes: ABC, Red Dot and Iconic Award.

 

 

becc Awards

01.05.2013

BECC – STRENGTHENING BUSINESS MANAGEMENT.

Driven by its success, the becc agency continues to grow. On May 1st 2013 the management team has been expanded to include two great minds from the agency team. Alongside junior members Katharina Kraus and Metin Seyrek, Leif Geuder, Sabine Kraus and Jochen Trabert are eager to take on fresh challenges in future. 

becc Team
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